The "Ebook Marketer Ezine" Online Archive

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            "The Ebook Marketer Ezine"

Issue 2 - March 2002 Published by Dirk Dupon

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       "How To Become A Successful Ebook Author"

Publish your own best-seller ebooks even if you haven't a
CLUE! Then, sell them over and over again to precisely
targeted visitors using this automated sales and marketing
system! Click here to find out how:
==> http://www.ebooks-made-easy.com/publish.htm

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In This Issue

==> Editorial
==> Article
==> E-Contest
==> Free Resources
==> Tips and Ideas
==> Affiliate Program Tip
==> Contact Information

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                                Editorial

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Hello,

Welcome to the second edition of "The Ebook Marketer"
and a special welcome to all the new subscribers since
last issue.

Jim Edwards, from 7dayebook.com has released a very
revealing Ebook "case-study".

Two of Jim's most asked questions are...

#1 Can you really make money online with ebooks that are
*not* about marketing online or some other such subject?

#2 Where did you learn to write those "killer" one page
sales letter websites... and can I learn to write those
money-making letters too?

You can see Jim's answers here:
http://www.ebooks-made-easy.com/casestudy.htm

Anthony Stillwell, from GetFreeAdvertising.com is offering
2 new Ebooks that currently sell from his web site.

The books are: "The One Secret", and "Digital Selling Power".
You'll also receive details on how to get Free Reprint Rights
to both Ebooks, the web page with images, ad copy and the
reports!

I don't know how long this offer will be available so if you want
to gain the ultimate advantage over your competition, click here:
http://www.ebooks-made-easy.com/onesecret

Enjoy this edition, and all the best to your Ebook business!

Dirk Dupon

Your comments or suggestions are always welcome:
mailto:edi-@ebooks-made-easy.com

PS: It's no secret that the best way to take a short cut in setting
up your Internet business is by purchasing the resale rights to
already successful products.

At http://www.ebooks-made-easy.com/reprintrights.htm you
can purchase resale rights to an amazing list of top quality
Ebook packages.

The books all come with ready made web pages, and the
owner says that if you see a new Ebook or product on offer,
you can simply contact him with the details and he will buy
the product for you ASAP, guaranteed!

Of course how successful you are will depend on how
well you market these products, however that's another
story... at least for now... you have something to sell!

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                                Article

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"Setting Up an Affiliate Program"

By Shelley Lowery

When you begin marketing your ebook on the Internet, you
can dramatically increase your sales with an affiliate program.

An affiliate program will enable you to recruit an entire sales
force to market your ebook for you. The great thing about
having an affiliate program is that your affiliates work for you
on a commission basis. They are paid a specified percentage
for each sale they make. If they don't make any sales, they
won't get paid.

The key to obtaining affiliates is to offer a nice commission for
each sale. The higher the commissions, the more affiliates
you'll recruit.

There are thousands of affiliate programs on the Internet. In
order to be successful, you must sell your affiliate program
just like your product. In other words, your affiliate letter
should be written like a sales letter. You must persuade your
visitors to join your affiliate program by packing your affiliate
sales letter with benefits. Tell them exactly what your affiliate
program will do for them, how much commission they will
receive and make the sign-up process simple.

Setting Up Your Affiliate Program

When you're ready to set up your affiliate program, there are
basically two options. The first option is to purchase an
affiliate software program. Affiliate software will track your
affiliate sales and enable your affiliates to view their stats.
This option requires that you run your affiliate program and
you are responsible for accepting payment and sending out
commission checks.

The second option is to use a third party affiliate tracking
company to run your affiliate program for you. These
companies will track your affiliate sales, enable your affiliates
to check their stats and send out commission checks for you.

Affiliate Tracking Software

AssocTRAC
http://www.marketingtips.com/assoctrac

Pro-TRACK
http://www.affiliatesoftware.net

Affiliate Tracking Company

ClickBank
http://www.ebooks-made-easy.com/clickbank.htm

Increasing Affiliate Sales

The key to developing a successful affiliate team is to keep
your affiliates motivated. Set up an opt-in list to enable them
to subscribe and receive new promotional methods, sales letters
and articles to assist them in making more sales. This will not
only increase their sales, but it will also enable you to keep in
contact with your affiliates and introduce new products.

Nobody knows more about your ebook than you do. Set up a
page on your web site and provide your affiliates with all of the
promotional information they'll need to market your ebook.
This information might include all of the following:

- Banners
- Sample ads
- Articles
- Reviews
- Sales letters
- Autoresponder courses

To further increase sales, create a sample or limited version
of your ebook. This ebook should be used to intrigue and
persuade your readers to purchase the full version. This can
be accomplished by allowing your readers to only view a
portion of your ebook. In order for them to gain full access
to your ebook, they must purchase the password.

The key to using this technique successfully is to enable
your affiliates to customize the sales links within the ebook
with their affiliate information. This will provide your affiliates
with a viral marketing tool that they can freely distribute and
earn commissions for years to come.

Creating a Customizable Ebook

In order to create an ebook that can be customized by your
affiliates, your ebook must be in HTML (EXE) format. In
addition, you must have a special ebook compiler. This
compiler will enable you to specify certain areas within your
ebook that may be customized. When your affiliate downloads
your ebook, they will also need to download an additional
software that will be used to place their affiliate information
within your ebook. There are very few compilers on the
market that use this technology.

Here are two that I recommend:

Ebook Edit Pro

Active Ebook

Both of these compilers will enable you to create an ebook
with customizable fields.

Developing your own affiliate program will not only enable
you to increase your sales, but it will also drive targeted
traffic to your web site. Even if your visitor decides not to
purchase your ebook, they may be interested in some other
products your web site offers.

Take your time and select the best affiliate option for your
business. If you'd rather not take the time to run your affiliate
program, you may want to use one of the third party affiliate
companies. This is the easiest route and will enable you to
concentrate on more important things -- like making more sales
and writing new ebooks.

About the Author:

Shelley Lowery is the author of Ebook Starter. A complete
ebook design kit that takes you step by step through
designing, creating and marketing your own ebook. Give
your ebook a professional look in just a few simple steps
with over 100 ebook interface and cover templates.

==> Click here for a REVIEW:
http://www.ebooks-made-easy.com/ebookstarter.htm

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                                E-Contest

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Congrats to Clive Macann who won Jimmy Brown's
"Profits Every Month" Ebook in last month's contest.
I have emailed the download link to the winner.

(You can still get Jimmy's Ebook at our special discount
price from: http://www.ebooks-made-easy.com/profits )

This month you can win a copy of Debbie Forrest's newest
"Cracking Webmastery" Ebook.

Debbie leads you all the way to create your own web site
without any HTML knowledge or templates.

Just let me know how much the book costs. Go to the page
below and click on the "Learn how to Create Your Own Web
Site!" link at the right top to get the answer:
http://www.ebooks-made-easy.com/debbie.htm

Submit your answer here:
mailto:edi-@ebooks-made-easy.com?subject=EBM_winbook
and the winner will be contacted by me personally before the
next issue goes out.

Good luck!

If you have an Ebook or Ebook software program to offer
for one of our future contests, please contact me here:
mailto:edi-@ebooks-made-easy.com?subject=EBM_contest

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                        Free Resources

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GoBCL

This is a FREE online document publishing service that can
publish your documents into PDF or HTML file format. Easy,
and perfect if you don't have the expensive Adobe Acrobat
PDF creation software!
http://www.gohtm.com
_______________

Get a FREE trial of the PDF Creator

The PDFCreator will create great looking PDF files from any
application on your Windows or Macintosh computer, and you
can now download a free "unlimited time" evaluation copy.
Click here: http://www.pdfcreator.net

Note: This evaluation version contains a watermark. In order
to remove this watermark, you need to purchase a licence.
_______________

PDF to Text translator

If you can't read PDF files, forward the file to the email
address below. They will translate the file into text and
send it back to you in text form within minutes.
mailto:pdf2-@sun.trace.wisc.edu
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Microsoft eBook Creator v1.1 FREE

The Read in Microsoft Reader (RMR) add-in for Word
enables you to convert any Word document into a Microsoft
Reader format eBook in just a few simple steps.
http://www.microsoft.com/reader/download_rmr.asp

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                       Tips and Ideas

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Copyright your work

Whether it's books, music, software or websites, Click&
Copyright gets your work protected by the United States
Copyright Office with just a few clicks of your mouse.

If you wrote an Ebook, then you must copyright your work.
Copyright registration is a legal action intended to make
a public record of the basic facts of a particular copyright.

Even though registration is not a requirement for protection,
the copyright law provides several advantages to those who
register their work with the U.S. Copyright Office.

At Click&Copyright they fully manage your registration
application from start to finish.

Click here for more info:
http://www.ebooks-made-easy.com/copyright.htm