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The
"Ebook Marketer
Ezine" Online Archive
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"The Ebook Marketer Ezine"
Issue 4 - June 2002 Published by Dirk Dupon
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NEW: "Web Marketing Explained!" 40 Real Internet
Marketers
spill their guts, and reveal step-by-step how they
run their
Ebusiness, and make money with their Web Site and
Ezines.
No hype, just plain info! Free Gifts at the site!
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http://www.ebooks-made-easy.com/explained
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In This Issue
==> Editorial
==> Article
==> E-Contest
==> Free Resources
==> Tips and Ideas
==> Affiliate Program Tip
==> Contact Information
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Editorial
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Hello,
Welcome to a new edition of "The Ebook Marketer" and
a special welcome to all the new subscribers since
last
issue.
In case you missed it, I have create a new Ebook,
called
"42 Killer Marketing Articles".
In fact, this Ebook is a Smart Viral Marketing Tool
that will
allow you to make money, without you doing any work.
You see, "42 Killer Marketing Articles" can be
customized
with YOUR OWN affiliate links - and this also for
FREE!
Yes, that's right... unlike many other customizable
books,
that charge you up to $25 - $60 to do this, I don't
ask ONE
single cent from you to brand your copy!
You can use the Ebook as an incentive to let people
sign
up to your Ezine, E-course, or Opt-In List... and
when they
customize YOUR copy, YOU will also make money from
their clicks!
I have also included a pop-up window to use on your
web
site, along with the Ebook.
You can download a FREE COPY from here:
http://www.ebooks-made-easy.com/explained/killerbook.htm
My friend Steven Schneiderman created the "Table
Genie"
tool, which enables you to instantly create web
pages with
rounded corners in a variety of color combinations.
"Table Genie" can be used to create great looking
Mini-
Sites or Sales Letters for Ebooks or any other
products.
Anyone who's selling products online knows that it
is
important to present your product nicely, and "Table
Genie" will help you to make more sales. Period.
In fact, I have used Steven's tool to create the
sales
page for my new "Web Marketing Explained" Ebook:
http://www.ebooks-made-easy.com/explained
If you want to make your Mini-Site stand out from
the
rest, check out "Table Genie" here:
http://www.ebooks-made-easy.com/tablegenie.htm
By the way, Steven is offering you a FREE copy of a
new
Ebook, that contains free tips and links to services
and
tools that every Ebook marketer will find
interesting.
The FREE book also gives you tips to create better
Sales
Pages and Mini-Sites.
Click here to download the Ebook in .pdf format now:
http://www.ebooks-made-easy.com/tablegenie.zip
Enjoy this edition, and all the best to your Ebook
business!
Dirk Dupon
PS: It finally happened! Arman Morin has created an
alternative for the expensive Adobe Acrobat
software,
that allows you to create Ebooks in .PDF format.
(The .PDF format is important because Mac users can
not read .EXE books.)
If you wrote an Ebook, you want to make it available
to as
many people as possible, and .PDF is the best format
to
reach the largest possible audience.
Armand Morin's "Instant PDF Generator" will help
many
Ebook authors and Publishers to make more profit.
Click here for more details about the new and easy
to
use software:
http://www.ebooks-made-easy.com/pdfgenerator.htm
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Article
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"10 Ways to Use the Internet to Support Your Book"
by Roger C. Parker
A great deal of your book's success depends on your
ability to
promote it yourself. Publishers are likely to be too
busy to be
able to devote sufficient resources to your book's
promotion.
But help is at hand. If you've written a book, you
can easily and
inexpensively use e-mail and your web site to
promote it. Here
are 10 proven ways you can successfully promote your
book on
the Internet.
1. Create a separate web site for your book
Books tend to get "lost" when grafted onto existing
web sites.
For best results, create a web site specifically
intended to
promote and support your book. This permits you to
focus all of
the site's resources on promoting your book and
leveraging off
of its success.
Choose a web site address based on your book's title,
rather
than your name. If you have done a good job of
choosing your
title, your title will be easier to remember than
your name. You
can easily cross-link your existing web site to your
book's
highly-focused web site.
2. Distribute sample chapters
One of the best ways you can promote your book is by
allowing
readers to download a table of contents plus one, or
more,
sample chapters from your web site. Sample chapters
"tease"
readers into wanting more. To the extent that your
sample
chapter communicates competence and easy reading
style,
readers will be motivated to buy your book.
Remember that uncertainty is the biggest obstacle
you must
overcome when making a sale to a stranger. In a
bookstore,
prospective buyers can thumb through your book.
Online, readers
can't thumb-through your book, so they must depend
on sample
chapters. Use a desktop publishing software program
to format
your sample chapters for easy reading. Use Adobe
Acrobat to
create PDF files that will be sent to readers as
e-mail
attachments.
3. Build your web site address into your book
When writing your book, include as many reasons as
possible for visitors to visit your web site.
Success requires
more than simply listing your web site address in
your
biography or on the last page of the book.
Give readers valid reasons to visit your web site.
Offer
downloadable versions of reader engagement tools
like
checklists and worksheets. Promise updated content
and
new information, such as ideas and topics that
occurred to
you after you completed your book. If your book is
in black
and white, but includes photographs or charts, post
color
versions of the visuals on your web site.
Don't view your web site as a strictly promotional
tool.
Instead, view it as a "service" or resource intended
to help
readers make the most of your book.
4. Encourage reader comments and questions
Use your web site to create an interactive
relationship with
your readers. Solicit their comments and questions.
Offer a
prize for the best question of the month and answer
the question
on your web site's home page. Respond to reader
e-mail as
quickly as possible. If their comments are critical,
create a
dialog and try to understand the criticism from your
reader's
point of view. You'll likely gain new information
and ideas that
you would otherwise never encounter.
5. Include testimonials and reader reviews
Whenever a reader writes a particularly favorable
comment,
immediately ask them for permission to quote the
comment and
either their name, or their initials and their city.
Many readers
will welcome the opportunity to share their
enthusiasm for
your book with others. Most people like seeing their
words
and their names in print.
6. Offer media resources
Create a "press room" where members of the media can
download files containing scanned images of you as
well
as the front cover of your book. Scanned images
which can
be immediately downloaded make your book more
attractive
to reviewers and other writers.
Include a "backgrounder" describing you and your
firm's
background as well as your personal side. Include
information
that emphasizes the timeliness of your book and its
importance
to your readers. Provide answers to frequently asked
questions.
7. Offer products and services based on your book
E-mail and your web site permit you to offer readers
personalized
assistance that offers opportunities for on-going
relationships.
These relationships represent win-win situations for
both of
you. Readers get access to your knowledge and
expertise, while
you get to develop additional sources of profit.
Opportunities
include telecoaching -where you offer one-to-one
assistance
based on weekly one-on-one telephone calls.
You could also develop four, eight of 12-week
training
programs based on your book delivered via e-mail and
weekly telephone calls. Each week, participants call
a
single number, called a "bridge," and discuss the
reading
and assignments which you sent out as e-mail
attachments.
A list serve permits participants in a telecourse to
send
e-mail to all other participants, exchanging ideas
and
promoting a sense of community.
You can also use the web to serve your readers by
developing
e-books, short electronic books, that you sell
directly from
your web site. These can consist of in-depth
treatment of
specialized topics that are appropriate for
book-length
treatment.
8. Use Premium Content to obtain reader e-mail
addresses
Premium Content is limited-distribution, high-octane
information
that you send readers in exchange for providing
their e-mail
address and permission to contact them again in the
future.
Examples of Premium Content include articles that
focus on
particular problems that have been brought to your
attention
since your book appeared or in-depth treatment of
topics too
specialized to be included in your book. Premium
Content can
also consist of your "reflections" on your book in
the light of
current economic and social trends.
9. Publish an e-mail newsletter
You can do your readers a favor, as well as maintain
your
awareness and pre-sell your next book, by publishing
an
e-mail newsletter. Make your e-mail newsletter as
genuinely
helpful as possible. Instead of a long,
infrequently-published
newsletter, offer a short nuggets of information
that appear
at a regular basis. Readers are busy and will
respond favorably
to concise, easily-digested information.
When soliciting reader e-mail addresses, always
include your
privacy statement, which should state that you will
never rent,
sell or share your readers' e-mail addresses. And
make sure
you live up to your promise!
10. Promote your book's URL in your e-mail signature
Give your e-mail recipients a reason to visit your
book's web
site. Don't just list its address, but provide an
incentive for
them to visit. Arouse their curiosity or offer them
a valuable
information premium they can download when they
visit.
This is especially true when you participate in
online
discussion groups or contribute a comment to an
article
that invites reader response.
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Roger C. Parker is the author of more than 30 books
that
have generated more than $32,000,000 in sales -and
have
been translated into 37 languages. I recommend his
new
book, "How to Profit from the Author Inside You."
Click here for immediate access:
http://www.roibot.com/paiy.cgi?IM10739_campaign
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E-Contest
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Congrats to Gary Dow who won Andy Brocklehurst's
"Down And Dirty Guide To High Profit Web Business"
in last months contest.
I have emailed the download link to the winner.
- You can still get book by clicking the link below:
http://www.ebooks-made-easy.com/downanddirty
This month you can win a copy of the "Jimmy Brown's
Marketing Secrets Revealed " Ebook Package -with
Full Resell Rights included!
Just let me know how much the Ebook package costs
by visiting this link:
http://www.ebooks-made-easy.com/jdbrown
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Free Resources
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If you are an Ebook author you need to have an Ebook
cover to give your customers a visual image of your
product. With this software you have 101 e-book
covers
to choose from and they can be easily edited in your
image editing software.
http://www.aaasoftware-ezine.com/starterpack/ebcover.exe
_______________
Need to obtain a copyright for your publication?
Here's
the regular copyright form:
http://www.copyright.gov/forms/formtxi.pdf
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Here's a web site that will help you market your
ebooks:
http://publishing.about.com/cs/marketingbasics
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The best book ever written will flop if it lacks a
good
marketing strategy. Here's a list with articles that
offer
valuable information on promoting books.
http://bookzonepro.com/insights/marketing.html
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Tips and Ideas
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WebPacker (1303 KB) Shareware
WebPacker protects eBooks contents against improper
modification or viewing giving authors, publishers
and
web designers a secure channel for showing,
promoting
and selling their eBooks. Once you have the HTML
pages
ready you can turn them into a self-running eBook by
selecting a few options and clicking the Compile
button.
WebPacker eBooks are displayed using the same engine
than Microsoft Internet Explorer.
http://bersoft.com/webpacker/index.htm
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