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            "The Ebook Marketer Ezine"

Issue 16 - January 2004 Published by Dirk Dupon

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Hello,

Thanks for being with me again, and a warm welcome 
to all the new subscribers.

Since this is the first issue of the year, I want to take the 
time to wish you -and all your beloved ones- an Amazing,
Healthy and Prosperous 2004!

I know I'm not the first one wishing you this, but I mean 
it from the bottom of my heart :-)

Anyway, I've been busy lately reading Jimmy Brown's 
"Viral Ebook Brainstorm":
http://www.ebooks-made-easy.com/viralbook 

I have to tell you... I'm an insider when it comes down to 
Ebook and Email Marketing, but Ive been overwhelmed 
with all the fresh content inside "VEB".

Jimmy explains step-by-step how you can turn a simple 
Ebook into an automated email list building tool... while
you don't lift a single finger!

Most people who publish an Ebook miss the potential 
of taking their Ebook one step further...

Ebooks can be used for much more than just getting 
your info out to the world... they are also a perfect 
vehicle to collect email addresses, build a mailing 
list, etc...

If you have written an Ebook (be it a paid or f'ree one), 
and don't have this package sitting on your hard drive, 
then you might as well say bye-bye to your business.

"VEB" gives you all the real facts... No "secrets" are 
witheld... Go get it NOW:
http://www.ebooks-made-easy.com/viralbook 

=> Special Discount announcement - for YOU only!

John Terry wrote to tell me that he's willing to offer you 
a hefty 50% discount on his "Marketing Quickies" CD's.

The CD's contain everything you need to start up (or 
increase) your online business, and you can see live 
screenshots from what's on the CD's right here:
http://www.ebooks-made-easy.com/quickies.htm 

It's like pure magic... every step you need to take to 
boost your online sales is included on the disks.

Whatever you sell online... marketing stuff, Ebooks,
software, niched products... I don't care what it is, 
these techniques will work for you, because they're 
"core level" strategies - they work on your business 
model, not with your products themselves... 

... not to mention all the Bonus Gifts that John is 
giving away - for YOU only...

NOTE: This special sale ends January 31st, so don't 
complain that I didn't warn you...

Sincerely,

Dirk Dupon

Your comments or suggestions are always welcome:
mailto:editor@ebooks-made-easy.com 

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"Write Your Own How-To Book Before Spring!" 

by Jeff Smith 

What can you do before March 21st (the first day of spring) 
to make 2004 your turnaround year? 

Win the lottery? 

Cash in big in Las Vegas? 

Get promoted to the head of your company? 

OK - so these aren't very realistic accomplishments - 
certainly not worth banking your future on are they? 

How about writing a book? 

You already know that creating your own product is 
one real, honest-to-goodness way people do completely 
change their lifestyles for the better. 

What you may NOT know is that YOU can create your 
own high-profit How-To Book - and have it paying you 
by March 21st of this year (only 3 months away!) 

In fact, it happened to me last year. After 15-years of 
climbing the corporate ladder, health problems, frustration 
and unhappiness - I finished writing a book and it 
changed my life beyond belief! 

IT CAN DO THE SAME FOR YOU, HERE'S HOW 

Here's the simple formula to follow that can literally 
change your life by March 21st of this year. 

Step 1: You Can Write a Book - Here's Proof 

There are literally thousands of recent incredible self-
publishing stories, where people tapped into a niche 
market, created their own high-demand "How-To" 
books and changed their lives forever! 

Take the example of Joe Vitale who started by going 
the traditional publishing route, only to shocked into 
self-publishing by the lack of profits from even a best-
selling published book. 

He went on to self-publish The Seven Lost Secrets of 
Success and Spiritual Marketing - which went to #1 
on Amazon selling over 5,000 copies in just 1 day. 

Or Pati Palmer and Susan Pletsch Foster of Palmer/
Pletsch publishing ( http://www.palmerpletsch.com ) 
realized their dream by writing a book about sewing 
in the 1970's selling over 900,000 copies of one, and 
well over 250,000 of many others. 

You should have no doubt you can do it - you control 
how soon success will be achieved. 

Step 2: Niche Markets, Hot Opportunities 

Here are just 10 niche markets that have been tapped 
for incredible self-publishing profits with infoproducts... 

- Photography (Photography Manuals)
- Horse lovers (Horse Training Videos)
- Job Seekers (Finding Perfect Career)
- Arthritis Sufferers (Curing Arthritis)
- Entrepreneurs (How To Start Own Cleaning Business)
- Home Computer Users (Securing Your Computer)
- Health and Wellness (Diets, Cookbooks, Bodybuilding, etc..) 
- Dog Owners (Secrets of Professional Dog Trainer)
- Home Buyers (Mortgage Loan Tips, Real Estate Tips, 
Home Inspection Tips, etc...)
- Men (101 Stories of Men Popping The Question)

There are literally THOUSANDS more niche markets -each 
with thousands of potential products -- all of this presents 
you with an INCREDIBLE opportunity to share in the Billions 
spent on information every year by writing a book. 

There are many ways to find hot selling niche markets 
- here's just a few areas to tap... 

1. Your hobbies or interests
2. Your experiences, challenges in life
3. Trends
4. Travel 
5. Experts around you... 

You'll find over 40 detailed techniques on finding niche 
markets and turning them into high-profit infoproducts 
right here: 
http://www.ebooks-made-easy.com/infoproductcreator.htm  

MOST important is that you... 

a) pick a niche market to target and... 

b) you understand their high-demand wants and needs 
so you can put your information in front of a demand 
tornado. 

3. Questions, Questions, Questions - Answers, 
Answers, Answers 

There are different formulas for writing How-To books, 
but by far the simplest and most effective is to organize 
your book to address... 

a) One main overriding desire or goal your target market 
wants VERY badly. 

b) Answer a series of questions that step your reader 
through achieving that desire or goal in a simple, step-
by-step format as possible. 

So - what that means for you is that 90% of writing a 
book is getting the right questions in the right order 
to lead your reader toward their goal. 

So - Chapter 1 solves "X" problem, and here's the 10 
questions your customers will need answers to on 
the way. 

Chapter 2 solves "Y" problem, and here's the 10 
questions your customers will need to answer 
along the way... And so on. 

Of course, you can answer questions in many ways.. 

You can just plainly write the answer. 

You can tell a story to illustrate the answer. 

You can quote the answer from research. 

You can give an analogy or use humor to illustrate 
the answer. 

You can provide visual examples, screenshots, pictures, 
video, audio, etc... 

Whatever the technique - the secret to writing books 
is to maintain one central focus, and lay out steps 
to achieving the end goal. 

Step 4. How To Get Others To Finish Your Book 

You may be concerned about giving people an early 
look at your idea, concepts and work. 

Yes, you need to be careful WHO you ask for feedback, 
but you cannot let this stop you from testing your work. 

Who should you get to test your work? 

1. Represenative customers - not your friends, family 
-but real people in your target market. 

2. Experts in your field 

3. Other writers, publishers, marketers that operate in 
your target market but that don't directly compete with you. 

Strike up relationships, offer them free coverage in your 
book, on your website, a percentage of the profits in a 
future joint venture marketing effort in exchange for 
reviews, feedback and opinion. 

You may very well get 1 or 2 ideas from these tests that 
makes a huge increase in the popularity of your products. 

Test your title, content, pricing, positioning, format, key 
messages. 

Test it all - it will make writing a book much more profitable. 

STEP 5. Your Own Massive Launch 

If you set March 21st as your launch date - make sure 
you have a complete website, compelling copy, at least 
6-10 joint venture partners setup, Press Releases ready, 
an affiliate tracking program in place, a back-end selling 
system and be ready to HIT YOUR MARKET HARD! 

If you could change your entire life, set the foundation to 
walk away from a stale, boring lifestyle and gain the 
control over our time, creative energy and finances that 
we all so badly want, wouldn't that be worth following 
these 5 steps?