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            "The Ebook Marketer Ezine"

Issue 18 - March 2004 Published by Dirk Dupon

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Take it from Terry Dean - Internet Marketing Guru...
"CBmall is a great opportunity for people to earn multiple 
streams of income from various Clickbank products." 

Right now there are 1,997 Top Copywriters, Marketing 
Aces and Web Gurus trying their hardest to stuff more 
money into your wallet via Clickbank... Would you let 
them if it was really easy? Go check it out NOW at:
  http://www.ebooks-made-easy.com/cbmall.htm 

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Editorial
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Hello,

Thanks for being with me again, and a warm welcome 
to all the new subscribers.

One of the brightest people who participated in Ewen 
Chia's latest "Resale Rights Secrets" Ebook (more 
info at: http://www.ebooks-made-easy.com/resale )
is a young guy called Gary Huyng.

Inside "Resale Rights Secrets", Gary is giving away
a brandible Ebook called "Rebrand Profits", that you 
can customize with your own links, and sell for $14 
from your web site, but I am going to give it to you 
for free!

This Ebook will teach you how to rise head and toes 
above everyone else, and if you are diligent enough to 
learn and put to use the ideas and techniques inside, 
I guarantee you will have more success.

You can download Gary's Ebook right away from:
http://www.ebooks-made-easy.com/gary 

Best regards, 

Dirk Dupon
mailto:editor@ebooks-made-easy.com 

=> By the way... "Resale Rights Secrets" is a MUST 
READ if you have any interest in using Ebooks with 
Resell Rights. 

19 of the Net's best Ebook Marketers explain how 
they use Resell Rights to make their living online. 

==> You simply don't want to miss this one!
http://www.ebooks-made-easy.com/resale 

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Article
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"3 Super-tips To Build, Promote And Profit More From 
Your Web Site!"

Are you happy with your website? (Does your business 
even have one?)

Does it 'perform' as well as you'd like?

I'm a professional web designer and I always try to
influence the design of a client site with the following
three so-called super-tips. If I apply these tips to a 
new (or existing) site, I always feel that the site will
'deliver' much more.

So here are three super-tips, to help anyone get 
the most from their website:

(1) Make sure your website has a Most Wanted Response
(2) Use these six strategies to promote your website...
(3) Build trust in you and your website

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Tip (1) Make sure your website has a Most Wanted 
Response
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"What do you mean by most wanted response?"

Well, do you know what the main purpose of your 
website is?

- Does your site sell goods? Then which items do 
you most want to sell?

- Does your site offer content, supported by affiliate
programs? Which affiliate programs do you most want 
to promote.

- Does your site simply operate a newsletter or ezine? 
Then do you make it easy for people to subscribe, 
from any page on your website?

What is the 'point' of your website?

Dr Ken Evoy introduced the concept of Most Wanted 
Response (MWR) in his ebook called: Make Your Site 
Sell. In his words, "MWR is what you most want your 
visitor to do after reviewing your content. 

It should always:

· be reasonable
· be measurable
· be a good fit
· qualify your visitor "

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Tip (2) Use these six strategies to promote your website...
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I think you should employ some (or all) of the following
six strategies if you want to successfully promote your
website:

Strategy 1: SUBMIT to search engines and directories
Strategy 2: BID at pay per click search engines
Strategy 3: SPREAD word of mouth
Strategy 4: PUBLISH a newsletter
Strategy 5: KNOW your visitor
Strategy 6: CONTINUE to learn more...!

I'll explain a little bit more about a few of the strategies 
below.

* Strategy 1: SUBMIT to search engines and directories

As you may know, you do not need to submit your site to
10,000 search engines. Simply make sure you get your site
listed on major search engines like Google. This link
contains 'add your site' links to major search engines like
Google. Use it.
http://www.howipromotemywebsite.com/site-submit 

* Strategy 2: BID at pay per click search engines

You must have heard about pay-per-click search engines 
like Overture, Espotting and Google AdWords.

Pay per click search engines can deliver guaranteed traffic
to your site at pennies per click. To learn more about
using pay-per-click search engines (which ones are worth
bothering with, etc.) read my article called 'Pay Per Click
To Guarantee Targeted Traffic!'
http://www.howipromotemywebsite.com/pay-per-click 

* Strategy 6: CONTINUE to learn more...!

No groaning, please - it's vital that you keep on learning
about new ways to promote your website. Quite simply, 
you must always continue to learn.

These resources can help your 'quest to keep abreast':
http://www.sitepoint.com 
http://www.iboost.com 
http://www.apromotionguide.com 

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Tip (3) Build trust in you and your website
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So you want to sell online?

Well it isn't that easy, I'm afraid.

One of the first things you must do online is to get people
to trust you and your online business. And there are a
variety of methods of doing this. I'll cover one method
here:

- Offer invaluable (and relevant) information, free, via 
repeat contact if at all possible.

Or in other words, offer a free ebook, e-mail course or
article (a bit like the one you're reading right now ;-) ).

Here's an example:
http://www.best-digital-cameras.co.uk/buying-guide 

This is one of my affiliate mini-sites. Usually visitors
take a quick look at the site and then head off to the 
main merchant site (in this case Amazon).

So I offer a brief guide to buying a DVD player online, in
the hope that I can build a little bit of trust in my site,
and collect my site visitors' e-mail addresses (that I may
be able to use in the future, when they have long since
forgotten my mini-site).

When done properly, offering valuable freebies can be
powerful stuff.

(Just ask Harvey Segal of Supertips.com, who bases 
much of his online business on providing invaluable 
freebies like this: 
http://www.anyonecansellonline.com/supertips.shtml )

I've talked enough.

Hopefully, you can use the three super-tips in this
article(*) to boost the performance of your site. Or I 
may have given you some extra ideas for your next 
(or first) site!

Either way, thanks for reading and good luck!

(*) Note: this article is an extract from my ebook: "3
Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! 
- To Successfully Build, Promote And Profit From 
Their Website!"

It contains more examples, more links and more ideas 
to help you, and is available, free, by visiting... 
http://www.wise-buys.info/bonus.shtml 

Steve Nash is the author of many popular articles aimed 
at webmasters, affiliates, even complete beginners. 
Read them here:
http://www.wise-buys.info/webmaster-articles.html