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            "The Ebook Marketer Ezine"

Issue 19 - April 2004 Published by Dirk Dupon

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Have you seen the updated "Instant Info Products" Ebook 
site? There's a fine collection of new Ebooks added with 
Full Resale Rights, that you can sell from your own site. 

Please check it out, and let me know what you think of 
it... ==> http://www.ebooks-made-easy.com/instant.htm  

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Editorial
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Hello,

Thanks for being with me again, and a warm welcome 
to all the new subscribers.

A few weeks ago I sent out an email to my subscribers, 
announcing my f'ree Special Report, called... 

"How I Turned An Old Ebook Into A Hot-Selling 
Info-Product In Less Than 1 Hour... And How This 
System Now Works Like An Automated Profits 
Generator, 24/7... Without Me Lifting One Finger!"

Unfortunately, there where some problems with my 
autoresponder account, so I dumped the old one 
and ordered a new one at Royal-Responder.com

If you had problems with the download, you can still 
get my Special Report from here:
http://www.ebooks-made-easy.com/resale/resellerform.htm 

TIP: You can customize the report with your own info... 
but you'll find out more about this option when you 
have downloaded a copy...

And, while talking about interesting reports... ;-)

I just read Ewen Chia's "Website Conversion Secrets"
manual.

If you want to know how to increase your profits by 
two, three, or even ten times *without* working any 
harder, then you owe it to yourself to read it.

The manual shows you how to make more profits 
from the same people who come to your site. 

This means that there's no need to stay up until late 
at night and pulling your hair out trying to generate 
more traffic to your web site.

You can make double your online profits *without* 
doubling your traffic. 

Check it out here:
http://www.ebooks-made-easy.com/websiteconversion  

(The report comes with Full Resale Rights, plus an 
impressive sales page that should convert well for 
you too.)

Best regards, 

Dirk Dupon
mailto:editor@ebooks-made-easy.com 

PS: If you didn't get a copy of "Resale Rights Secrets" 
yet, then you're missing an amazing collection of insight 
tips and techniques from some of the Net's best Ebook 
Resellers... 

=> You simply don't want to miss this one:
http://www.ebooks-made-easy.com/resale  

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Article
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"How to Make More M'oney With Information Products 
Than Ever Before By Using Three Powerful NO COST 
Tools"

By Jimmy D. Brown, Author of “How to Create Best-
Sellers Online”:
http://www.ebooks-made-easy.com/bestseller.htm

It’s all under your control.

If you sell information products and want to make 
more money with them, there’s good news:

It’s all under your control.

That’s right, you can make more money with your 
information products simply by doing something 
that you have the power to do.

It’s not dependent upon anyone else. It’s up to you.

Let me explain …

While there are a lot of different aspects of selling 
information products, there are really only two ways 
to make more money with them …

Sell More
Refund Less

Really, it’s pretty much that simple.

In order to make more money with information 
products you need to either SELL MORE or 
REFUND LESS.

Or, better still, do BOTH. 

Now, in the many years I’ve been selling information 
products, I’ve found there are three powerful tools that 
will help you do just that.

You can use these three tools to SELL MORE by 
using them on your classified ads, solo mailings, 
sales letters, autoresponder messages and virtually 
any sales tool.

You can also use these three tools to REFUND 
LESS by applying them to the information products 
you create. 

Care to find out what they are?

Read on …

*** Three Powerful Tools ***
What makes these tools so powerful is a combination 
of important benefits

* They don’t cost a penny to use.
* They work over and over again.
* They are under your control.

In fact, you already have them. 

These three powerful tools are WAYS TO USE WORDS.

Tool #1. Education. When it comes to information 
products, nothing comes close to the power and 
profitability of educating your readers.

I’m talking the distance between the planet Pluto 
and the computer screen you’re now staring at.

Not even remotely close.

Content is king. Nobody else gets to wear the 
crown or sit on the throne. 

Content rules the land of information products.

So, first things first, you gotta give your readers 
information that educates them. You gotta teach 
them something. 

Do this in your promotion tools (ezine articles, 
reports, sales letters, etc.) and you’ll have readers 
thinking “This person knows something … I better 
take a closer look.”

You’ll SELL MORE.

Educate customers in your information products 
and show them how to produce results in their 
own lives and you’ll make them happy, satisfied 
customers.

You’ll REFUND LESS.

Tool #2. Entertainment. To be completely honest, 
it’s not enough to solely provide content. 

Even if it’s good content, that won’t always get the 
job done.

Think of it this way: your high school civics teacher 
provided you with (too much) content in a single 55-
minute class, but would you really buy anything from 
him?

Maybe a hall pass or a set of earplugs, but that’s 
about it. :o)

Nobody likes to read BORING content. We turn off 
boring television programs, we fall asleep reading 
boring books and we keep our credit cards tucked 
firmly inside our pockets when we read boring sales 
letters, ezine articles, solo mailings or special reports.

Make it fun. Make it entertaining. And you can do 
that by using …

* Illustrations
* Funny stories
* Analogies
* Outrageous statements

I once wrote an article entitled “I’ll Swallow A Live 
Grasshopper If This Doesn’t Boost Your Website 
Traffic”.

Do you think anyone read it?

Ask yourself this: would YOU like to read it? 

We love to have a good time, and there’s no reason 
why you shouldn’t apply that reasoning to your writing.

Keep readers interested as they consume your 
promotion materials by entertaining them.

You’ll SELL MORE.

Help customers enjoy reading page after page 
of your product by entertaining them.

You’ll REFUND LESS.

When you add entertainment to education, you’ll 
make more money with information products …

… faster than you can say “ “LIVE GRASSHOPPER.” :o)

Tool #3. Emotion. Whether it’s outrage over an 
injustice, excitement over a success or piqued 
interest over a possibility, our emotions drive us.

Few decisions are based on intelligent analysis, 
but rather on emotional response. Few actions 
are based on accurate data, but rather on impulsive 
feelings.

We are emotional people. And there is no stronger 
proof of that than to watch what we do and to listen 
to what we say.

Your job is to get us emotional. Feel us with hope. 
Empower us. Give us courage. Motivate us. Issue 
a challenge. Inspire. Get us to do something.

That’s what we really want. More than education, 
more than entertainment – we want someone to 
compel us to do something to make our lives better.

And the power and profits go to the ones who can 
do that.

Fill readers with hope and expectation with your 
marketing materials. 

You’ll SELL MORE.

Give your customers confidence and enthusiasm as 
they read chapter after chapter of your information 
product.

You’ll REFUND LESS.

*** Conclusion ***

If you want to make more money with information 
products, then you CAN do it. 

You’re in charge. It’s under your control.

Education.
Entertainment.
Emotion.

Three powerful tools that lead to incredible profits.

But, only if you use them.

Some will read this article and discard it like they 
have done with countless others.

And some will get busy.

I think you’ll be one of the few who will make 
more money.

Prove me right.

Jimmy D. Brown is the co-author (with Ryan Deiss) 
of “How to Create Best-Sellers Online”. Discover the 
incredible secrets to putting together your own 
runaway hit product to sell on the Internet at:
http://www.ebooks-made-easy.com/bestseller.htm