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            "The Ebook Marketer Ezine"

Issue 23 - November 2004 Published by Dirk Dupon

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Why waste time creating your own products, when 10 
minutes from now you could own up to 40 high-quality 
products, which you can sell for huge profits? Setup 
your own Instant Cash Generator now...
==> http://www.ebooks-made-easy.com/instant.htm 

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Editorial
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Hello,

Thanks for being here again, and a warm welcome to all 
the new subscribers.

I had a surgery two weeks ago, and it took me a few days 
to recover, but as you can see... I'm rolling again ;-)

Here's an email that I recently received from a long-time 
subscriber. 

Check it out, it may sound familiar to you...

"Hi Dirk, I have an interest in learning how to get started 
online and therefore have been inundated with 'Buy my 
costly how to product, it's the only one that works.' 
Everyone pushes their affiliate or own products of course. 
Unfortunately, that doesn't mean that it really helps us 
learn step by step what we need to do. I bought one 
summit recording where almost everyone said," Ooops, 
he said what I was going to say." Sheeeesh! I also 
bought info that was sooo dated that some of the links 
were defunct. Bottom line, Dirk, my brain is beginning 
to shoot off sparks from curcuit overload. Everyone 
contradicts each other, doesn't tell us what we really 
need to know, tries to charge us an arm, a leg, another 
arm, or complicates it and then tells us to just take 
action. Then they cheerfully tell us how they lost 
thousands of dollars not knowing what to do. We 
are trying to get started because we really need to 
make money, not lose buckets of it. Sorry this is 
so long, it's pent up frustration. Do you have any 
advice for someone who isn't interested in reselling 
marketing info? Thanks for your time."
(Name is witheld for privacy reasons.)

And here's my answer...

"Thanks for your email, X. I know how you feel. Getting 
started online takes some time, and many people try to 
sell you useless stuff, because they are out for the quick 
buck. However, it isn't all that difficult to set up an online 
business. Just remember that there's no fast way to 
success. It took me years to be in the position where 
I am now. Start slowly, and take it step by step. If you 
just stick to the basics of marketing (building a list, 
offering valuable info/tips/articles to your subscribers, 
and weave in product links that relate to your subject)
you can't go wrong, and success will follow in the long 
term. You can't buy trust or/and confidence from your
subscribers/customers. It's something that takes time, 
but if you help people out, and guide them in the right 
direction, you will be rewarded sooner or later.

Of course you can sell other products, if you are not 
interested in selling marketing related products. 

Here are a few Niche packages that do very well...

=> The "Niche Products Power Pack" 

If you are looking for some great Niche Products with 
Resale Rights (and Ready Made Mini Sites) to start 
selling from your own site in minutes, then you may 
like this brand new Ebook collection:
http://www.ebooks-made-easy.com/nichebooks  

(Every book in this package comes with a sales page 
and graphics.)

=> "404 Self Improvement Tips" 

This is another unique collection of different Ebooks... 
and also not related to Internet Marketing...
http://www.ebooks-made-easy.com/404tips 

Best regards, 
editor@ebooks-made-easy.com 

PS: Google has a new desktop tool, letting you add 
Google's search capabilities to your own computer. 

This way you can search in your emails, text files, 
Word, Excel, and PowerPoint documents. 

You can download the search tool for f'ree at: 
http://desktop.google.com   

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Article
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"How To Produce The Perfect Viral Ebook"

By Harvey Segal

Viral marketing is probably the number one method for 
generating traffic and sales - IF it is set up properly. 

Take the case of a viral ebook - which means a book 
that can be passed from one person to another bringing 
benefits (profits) for each party in turn. 

How is this achieved ? 

The basic concept is that the book contains links to 
affiliate products. 

When a reader of the book makes a purchase from 
a link then the affiliate receives the commission. 

The creator of such a book will allow some of the 
links to be 'rebranded' which means a person (who 
we will refer to as the rebrander) can replace them 
with his own affiliate codes thus collecting commission. 

This is the obvious incentive for him to pass the 
book around and begin the viral progression. 

If we want to maximize the benefits for everyone and 
create the perfect viral ebook we need to have THREE 
key factors in place. 

1) Wide Distribution 

There are many permutations in the ways that you can 
offer an ebook. It can be free or paid, and for either option 
you can charge for rebranding or offer it free; plus you 
can have part customization or full customization. 

On top of that, for a paid book you can offer resale 
rights and even the right to grant resale rights. 

Let's keep it simple. 

What we want is the widest possible distribution so that 
we get the most commission from the affiliate links. 

So we will have a free book and free rebranding rights. 

2) Quality Affiliate Links 

It goes without saying that your book should contain 
good content on a topic of interest. 

But will readers click on those affiliate links ? 

The answer is 'NO' if you copy the poor example of 
many authors, for instance: 

- have you ever opened an ebook and been faced with 
a barrage of affiliate links ? 

- or seen affiliate products which have nothing to do 
with the theme of the book ? For example in a book 
about hypnotism you get a link to a web hosting 
company. 

So what is the best way ? 

The secret is to have highly relevant links and weave 
them naturally into the content in a low key style 
without appearing to push for a sale. 

So when you discuss a particular topic and want to 
show where more detail can be found, or how a 
particular problem can be solved, that's where you 
can mention the affiliate product as a source of further 
information. 

If you want to see really good examples of how to do 
this read the free book at the end of this article. 

See - that last sentence was an ACTUAL working 
example of how to weave in a link. 

3) Maximum Return For Both Parties 

You need to get the rebranding balance right. 

If you give away an ebook and allow all the affiliate links 
to be rebranded that is a great deal for the rebrander 
- but what do you get out of it ? 

No affiliate commission, just subscribers maybe for 
your mailing list if you have a sign-up form in the book. 

Conversely if you hand out only a few affiliate links 
for rebranding then that provides little incentive for 
the rebrander to distribute the book. 

Ideally what you want is the maximum motivation for 
your rebrander which would be 

* to allow free rebranding 
* to allow ALL the links to be rebranded 

but in a way that you can still benefit. 

Can that be possible ? 

Fortunately it is, using any of 3 different methods 

* if the links in the book are for your own products 

* If the links are for products for which you have 
resale rights 

* If the links are for 2-tier affiliate programs so that 
you collect the 2nd tier commission when a rebrander, 
who has signed up under you, makes a sale 

And so, if you use these techniques you can begin 
a viral marketing campaign which will continue to 
generate traffic and sales with little on-going effort 
on your part. 

EXCEPT for two issues we need to resolve 

1) What happens if everyone rebrands the book and 
only makes purchases from their own copy ? 

Well, I have found that in practise only a minority 
(say 10%) will take the time to rebrand a book which 
means that the majority (90%) will be reading your 
book and purchasing from YOUR links. 

So only 10% will be 'lost' to you . . . or are they ? 

2) Suppose you plan to produce a viral book. It's 
about a popular topic - so it's bound to have a wide 
circulation - but you can't find any of the three types 
of suitable links to put in the book, i.e. links to a 
product of your own, to products with resale rights 
or for 2-tier affiliate programs. 

Is there a solution ? 

Yes - there are answers to both problems in my 
book "101 SuperTips" - they are actually tips 100 
and 101. 
http://www.ebooks-made-easy.com/101tips.htm 

As you might expect this book is free, with valuable 
information linking to highly relevant products, and 
you can rebrand it, again for free.

By all the rules above it's a candidate, I hope you 
agree, for 'the perfect viral ebook' and a profitable 
source of revenue for you.