<==> <==> <==> <==> <==> <==> <==> <==> <==> 

            "The Ebook Marketer Ezine"

Issue 24 - January 2005 Published by Dirk Dupon

<==> <==> <==> <==> <==> <==> <==> <==> <==> 

The "Digital Reseller Vault" is my new membership site,
offering Ebooks and other products with Resell Rights 
every month. I have some special surprises waiting for 
you... don't miss it... it's still open for new members:
http://www.ebooks-made-easy.com/membersite  

<==> <==> <==> <==> <==> <==> <==> <==> <==> 

Hello,

I'm not the first one to wish you and your family members
a Happy, Healthy and Prosperous 2005...

... but I DO mean it from the bottom of my heart...

One other thing... 

You know what happened in Asia... The devastating 
power of nature can make us feel so small at times... 

We may consider ourselfs lucky to be living in a safe 
environment.

Being happy with small things... telling loved ones that 
we care about them... it's something we often tend to 
forget... 

Do it more in 2005... it will come back to you double...

And please donate as much money as you can afford 
to the poor people who suffer badly from the terrible 
catastrophe in Asia. 

Anyway, so far for preaching... ;-)

Thanks again for being a subscriber the past year, and 
as a way of thanking you for being on my list, please 
accept this small gift... 

If you have the Windows XP Service Pack 2 then you 
have experienced problems with certain Ebooks. 

Here's a (f'ree) fix for those that were made with the 
"Ebook Creator" software: 
http://www.ebooks-made-easy.com/ebookfix.htm 

- Don't forget to customize the program with your own 
links and give it away to your subscribers/clients... 

Best regards, 

Dirk Dupon
mailto:editor@ebooks-made-easy.com 

PS: Did you already download my 5-part eCourse: 

"How To Make Insane Profits Online By Selling 
Other People's Products" ?

If not, you should. The lessons are focused on the niche 
of using the power of Resell Rights Products on the Net.
It's valued at $47.00, but yours free:
http://www.ebooks-made-easy.com/resellercourse.htm  

<==> <==> <==> <==> <==> <==> <==> <==> <==> 
Guest Article
<==> <==> <==> <==> <==> <==> <==> <==> <==> 

"How To Write A Newsletter Without Doing All The Hard 
Work"

Newsletters have become an increasingly popular way to
communicate and it isn’t hard to see why.

Back in the days when printing was the only method of 
publishing a newsletter, the rules were different.

The production costs (print & distribution) were high and 
this excluded many people from producing their own 
newsletters.

But with the Internet and Email, the rules have completely
changed...

Nowadays newsletters are incredibly cheap to produce 
and distribute over the Net. 

This fact has led to an explosion in the number of titles. 

And whilst it’s impossible to know precisely, one recent 
credible estimate said that there are between 3 and 
400,000 newsletter titles published on the web and via 
email each month!

- Obscure interest groups now have their own newsletters.

The ultra low cost of producing a newsletter, combined 
with the global nature of the Internet, has meant that 
any band of people with an obscure minority interest 
can now viably publish their own newsletter.

Hence most Internet newsletters have a distribution of 
less than a thousand and many have memberships in 
the low hundreds or less.

But the explosion in newsletter titles has led to a whole
band of first-time newsletter editors.

Many of them are home based. Nearly all of them under-
resourced for the writing task ahead.

So here’s one useful tip that during my lengthy newsletter
editing career, I’ve used successfully many hundreds of 
times. 

I call it: "How To Write A Newsletter Without Doing All 
The Hard Work"

One of the greatest challenges for any newsletter editor 
is not as the job title suggests 'editing', but finding or 
producing the content.

Some people view newsletter editors in the same light 
as magazine editors. 

Nice comparison shame it just isn't true!

You see a magazine editor probably has a sub-editor, 
a photographer, a picture editor and a number of reporters 
or feature writers. 

They probably still complain that they are badly under-
resourced. But they are not compared with you of course.

So you've got to learn a few shortcuts! Here's one to 
start with:

- Conduct an interview and tape it.

Get hold of a key member of staff, head of the sailing 
club, whoever is appropriate to your newsletter. 

Tell them that you know that there's an audience out 
there who would just love to hear about his/her views 
and that you're coming down to do an interview (this 
can be done over the phone if need be).

Now set your Voice Recorder, Answering Machine 
or Dictaphone running and ask the key questions 
you know your readership is waiting to hear the 
answers to.

Remember to ask the open ended questions. Those 
are the ones starting with; who, what, why, when, 
where and how.

Remember you want to keep the content as interesting 
as possible. 

And there’s nothing more interesting to the reader than 
hearing about something that answers a problem that 
they have. 

So keep the interview rich in problem solving and 
benefits and you can’t go far wrong.

When you've finished the interview off you go with 
say 20-30 minutes of recording and your job is simply 
to play it back and write it out, editing as you go.

Good luck.

Michael Green developed a toolkit called "How To 
Write A Newsletter". It comes with hundreds of 
articles, DTP templates a How To Manual etc. A 
must for all Newsletter editors... Check it out at:
http://www.ebooks-made-easy.com/howtowrite.htm