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Special
Report - Case Study
"How a simple Ebook has sold for five years straight... and still
makes enough money to cover my house payment, 2 car payments and the
electric bill!"
A case study of Jim Edwards'
very first Ebook - still selling at
www.FSBOHelp.com
In 1997 when I put my first
book, "Selling Your Home Alone", on the Internet,
I had absolutely no clue what was going to happen. Five years later this
same
ebook sells consistently month after month and now makes enough money
to cover my house payment, two car payments and the electric bill!
But it wasn't always this
way ...
When I first put my ebook
online, my goal was just to make a few extra bucks!
I had no clue you could make a full time living selling ebooks on the
Internet.
I don't think the term "Ebook" had been invented yet! Boy did I have a lot
to
learn, but learn I did and this is the story of how I transformed a money
hobby
into a significant income.
This case study is a
two-part process
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Part 1
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In 1993 I had an idea to
write a book. Originally I planned to try getting it published
by traditional print publishers. When I finally got around to writing the
book in
1996 I took about a year...
I had absolutely no clue what I was doing. I had the attitude, like most
people,
that writing a book was supposed to take a long time, therefore, it did!
So when I finished the book
I went out and had 30 copies made, went to the
library and got a copy of the "Writer's Market" and mailed all 30 copies of
my
manuscript off to publishers.
They cost $15 each to print and mail. I was already $450 in the hole!
After about 2 months I
started to get "answers"! But they weren't the answers
I wanted!
About half of the
manuscripts were returned unopened and the other half either
came back with rejection "form" letters or I never heard anything at all.
It was four months of waiting, hoping, and ultimately, a lot of
disappointment
that soured me on the entire book writing process.
I stuck the manuscript in
the closet and pretty much forgot about it - I thought
I wasn't destined to write and publish a book.
About six months later I
was at my college homecoming drinking beer with one
of my fraternity brothers. During the usual "catch up" conversations I
discovered
that he and his father had opened a website hosting company... which was a
bit unusual back in 1997. After a few beers and a lot of discussion, I
decided
to put my book up on the Internet and try to sell it.
I spent about five weeks
learning how to put together a site that was ultimately
40 pages long. At the time, I thought I was "supposed" to give away a whole
lot of information in order to keep people at my site so they would
eventually
want to buy my book.
At that time, the total cost to run the site and host it was about $150 a
month
- which to me was a lot of money, especially when you consider I hadn't sold
the first book yet!
Everything was very basic.
The book was not really
formatted... in fact I was selling it as a Word file that
most anyone could rip off. It was just raw text divided up into "chapters".
The website was loud and
obnoxious and it didn't really have a focus. But
despite all this, I was selling ebooks because my audience was so specific
- I was targeting people who wanted to sell their house and save the
commission.
I'm ashamed to admit it,
but that's pretty much where this project stayed for
almost two years! I was making money, but I really didn't see anything more
than just a part-time income potential for my ebook.
At that point I was content
to make an extra couple hundred dollars a month.
My how things change...
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Part Two
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I went to a 3-day seminar
that cost $2,000 a person to attend and I met a man
who, without exaggeration, really did change my life!
I don't think he realizes
it, and I don't even know whether he would care (but I
think he might), but the two hours that I listened to him has resulted in
MANY
extra tens-of-thousands of dollars in my pocket!
What I learned from him
wasn't the entire Internet marketing "puzzle", but at
the time it filled in all the missing pieces and helped me transform my
business
from a money hobby into a serious online career.
I'll tell you the man's
name in just a minute ...
What I learned from him was
a method for creating website sales copy that
eliminated all the "free" stuff, all the "stickiness", and all the
"traditional" online
marketing techniques and philosophies I had been exposed to so far.
I listened intently as he
related stories of people who had literally changed
their lives by using his method for creating website copy that, in his words,
"had people reaching for their wallets to give you money... almost against
their will!"
So I took notes like a
madman during the two hours he spoke. I literally took
30 pages of notes... I was so intent that I tried to write down every single
word
this man said because his words were speaking directly to me!
It was everything I needed
at that point in my life! I knew deep down inside me
I MUST learn to do what he was teaching. I knew that what I was learning
could change my business so radically and so quickly that I could barely
wait to get home from the seminar and put it into practice.
The first night I got home
from the seminar I sat in my tiny, cramped home-
office and made changes... I did what this man told me to do.
I took my 40 page web site and turned it into a one-page web site.
I got rid of all the free
stuff ... I got rid of all the "feel-good" stuff ... I got rid of
everything except what this guy told me to put into my web site.
When I finished I had a
one-page site that was pretty long (8 pages when
printed), but I felt confident that I had done what he told me to do... and
now
it was time to put the pedal to the metal. I uploaded the new one page
website to my existing domain and went to bed - it was pretty late.
What happened next may
shock you...
[Side Note:] I'm not going
into how I generate traffic to the site in this report.
We've written an entire book on how to generate traffic to your website
called
"33 Days to Online Profits". You may even own a copy.
If you don't, I *strongly* encourage you to pick one up here
==>
http://www.33daystoonlineprofits.com
My site was already getting
between 100 and 150 unique visitors a day.
Remember, I had already worked two years to get the traffic level to that
point. My problem wasn't getting visitors... my problem was converting
them into buyers!
Anyway, back to the
story...
When I woke up the next
morning I knew my life had changed... I just didn't
realize how much! I opened my email and saw I had made four sales at $29
a piece!
Now $116 may not sound like
a lot to you, but when I had previously only been
making about a dozen sales a month, four sales in one night was a BIG deal!
That month I made more
sales than I had made the previous six months!
In three months I made more
than I did the previous year... all by changing the
focus of my site from providing content to actually selling my ebook!
Since then I've been
concentrating on increasing traffic to the site.
I've experimented with pay-per-click search engines, free articles, and many
of the other techniques we teach people in "33 Days to Online Profits".
I'm not in the real estate
business anymore and haven't been for over four
years ... but that book still makes enough money every single month to
cover my house payment, two car payments and the electric bill.
In fact, that one book made
it possible for me to move into my new house!
So what should you get out
of this case study?
Number 1 - Learn how to
write a killer one-page sales letter... because this
skill can literally make your fortune and help you achieve financial freedom
- or at least financial success greater than what you have now!
Number 2 - Get in the game
and start learning, trying, and doing things! You'll
never make money online sitting there wishing you could make money. Wishing
and hoping doesn't do it!
Number 3 - Sell something
people want, need, and are actually looking for
online. We prefer information products and ebooks because there is nothing
physical to deliver or ship.
Number 4 - Never stop
learning! Never stop trying! Never stop doing things
and experimenting with ways to make your business better.
Oh, by the way, the man's
name who taught me how to write this one-page
sales letter that set me on the path that changed my life?
Click this link to find out
who he is and see the actual program he taught me
that I used to create my one-page sales letter!
==>
The Man Who Taught Me to Write Website Sales Copy
Final note...
It is my sincere hope that
this "case study" will inspire you to create and build
your own automated on-line business that generates real cash by selling
ebooks.
Creating a business that delivers a quality product people want... this is a
true
path to change your life forever and enjoy the success you deserve!
Jim Edwards
"Learn How to write and
publish your own OUTRAGEOUSLY Profitable
eBook in as little as 7 days... even if you can’t write, can’t type, and
failed high school English class!"
Click Here ==>:
http://www.7dayebook.com
Get "Bragging Rights" in less than a week!
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