In this lesson I'll explain what to look out for when you buy an Ebook or Ebook package.

"Resell Rights Products: The Lowdown"

Ebooks and Ebook packages come in different sizes. If you want to buy an Ebook, and 
the license says that you can’t package and sell the Ebook with any other products, 
then I wouldn't buy it. 

(Of course, I am talking here as a reseller... If you see an interesting Ebook online and 
find it interesting, then don't let me stop you from buying it. You can learn so much 
by reading and studying.)

Authors who don’t want people to package their book with other products, do this 
because there’s less of a chance that ther book will get read. 

It's understandable.

If you download a package of 50 Ebooks, what are the chances that you will read all 
those books?

When the author says that you can buy and resell his/her book, but can’t sell it below 
a suggested price then just don’t do it. 

It's bad business if you do it, and lowering the price will not actually help you to sell 
more copies. 

People want "more value", not "lower price". 

Pack on the benefits and bonuses instead!

But here's a word of warning...

It’s very enticing for a newbie to hear that they can just take a product and make profits 
simply by marketing it. 

That’s why resell rights products are such hot sellers. They promise big rewards with 
little effort. 

Since so many newbies are jumping online to find easy ways to earn an income, their 
eyes almost pop out of their sockets when they see a site selling “300 products that 
you can resell yourself and keep all the profit!”.

No doubt, that IS a great bargain. 

But a bargain is not going to make you any money. 

If you can’t sell one product... how are you going to sell 300 different products?

In my opinion, a majority of products that come with resell rights packages are not 
worth 1/10th of their suggested retail price they say they’re worth.

Ebook marketers like to tell you that you’re getting “X” amount of dollars in value for 
their package. 

In many cases, that number is usually cranked up to make the product look more 
valuable. 

Keep in mind to do your own research, and this not only to protect yourself, but also to 
protect all your customers from any possible complaints, or in the worst case, a lawsuit.

Use your own judgment to decide on the value of a product before you invest your 
hard earned money to obtain the resell rights for a product.

If an Ebook is valued at $34.95 or $97.95, then it would not be bundled with 300 other 
products and sold for a lousy $14.95.

It doesn't make any sense.

If the people who sell these products actually believe they are worth the suggested 
price, they would sell the products individually. 

I never see any of these types of products being sold individually. They are always part 
of a package or a membership price.

The major reason that people sell their products with master resell rights, is to spread 
their name so they can make backend profits on it. 

A backend profit is a profit that you make after selling to an existing customer. 

Example: you buy an Ebook for a low price and then the seller wants you to buy an 
Ebook (or something else) of more value later. 

Front end profit is the profit you make from your first sale to a customer. 

In other words... if you make a second sale to the same customer, that’s a backend 
profit.

That is where the real profit is made. If a person buys from you once, they will buy 
from you over and over again - at least, as long as you deliver the same quality.

About "High End Resell Rights Products"

High end resale rights products are products that you won't find in any type of 
cheap package. 

You will pay a lot more for the rights to sell these kind of products. 

TIP: Creating a high end product is simple. Members of the 
Digital Reseller Vault can use Ebooks or software programs 
inside the members area to create a brand new package, and
then sell it for a high price. I will show you how to do 
that in detail in lesson 5, but you can already sign up at 
the special launch offer to secure your profits.

I prefer selling high end resell products for several reasons...

• I can charge a higher price
  
  

• Some products allow me to charge a separate price for the resell rights 
  (Master Resell Rights)
  
  

• There is less competition.
  
  

• The product’s value will be protected by the resale license.
  
  

• The sales page is often of higher quality.
  
  

• I can set up an affiliate program and recruit more affiliates to help me sell 
  the product.
  
  

• I can set up more joint venture partners if I have a high priced quality product 
  to market. People are more willing to promote a product that pays them well.

A good example of a high end product is the "Proven Pricing Report" It currently 
sells at $124.98. 

Of course, I don't sell as much copies as for some other products that I promote. 

But one sale of the report makes up for 10 "lower" sales.

On the Internet it's just much easier to make REAL money selling a killer package like 
this, costing $124.98 (or even $199 or $248.98) than it is fighting to make peanuts per 
sale from a lousy $14 - $17 package.

What also entices people to buy the report is that they get full resell rights, and the 
ready made web site.

Offering resale rights motivates people to ACT.

They know that one sale will make up their initial investment, and the rest if pure profit, 
without them doing any work, besides promoting the package.

But that's not all... 

The entire package (including the exclusive bonus rights), allows a reseller to make 
hundreds of dollars weekly in so many bonus ways and even from within some of 
the products - it's a no-brainer.

If people were to pay me for exclusive ownership rights to this package, I could charge 
them up to $3,000. 

Don't shake your head... I've seen it happen on the Internet. 

However, I wanted to make this product affordable for other marketers who don't have 
a high end, hot-selling product of their own to sell.

In the next lesson I'll tell you what a quality Ebook package MUST offer before you 
decide to buy it.